This last bullet point is super important. We measure your Nano & Micro Influencer Marketing results. This is how we both know the level of success we’ve had in reaching your target audience with the help of the Influencers.

What metrics do we keep an eye on when measuring your Influencer Marketing strategy success?

Engagement: We watch all engagement involving content shared by the influencers about your brand and products. Engagement includes various interactions such as Likes, Shares, Comments, Mentions, Direct Messages, and/or Reposts on channels like social media, blogs, and forums.

Reach: By looking at your overall number of views, we know how many people are actually seeing the content the influencers are sharing about your brand.

Brand Awareness: Measurements of direct traffic and social engagement. We measure your brand awareness among the audience members of each influencer as they begin sharing content related to your brand.

Clicks: We report the number of clicks on the content the influencers share about your brand, whether it’s a direct link to your website, a CTA (call to action,) a social media giveaway, or a signup form.

Conversions: You can calculate your conversions (the number of leads who become customers) as a result of our Influencer Marketing Group. You can calculate conversions on your website or through URLs such as discount or checkout codes we promote through the influencers’ social media account or blog. Divide your conversions by your overall number of visitors through the link/code.

Return on Investment (ROI): You are also able to calculate the return on your Influencer Marketing investment by dividing the return (or benefit) by the cost of the Influencer Marketing investment.

Follower Count: Track the increase and decrease of your number of social media followers or blog subscribers over time to see whether or not the influencers are helping you boost your follower and/or subscriber count.